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Why I Built Crossly πŸ€”βš’οΈ

The personal story behind Crossly: how the frustration of juggling multiple social media platforms led to building a tool that keeps creators sane while staying visible.

By Jonas Volny @livingthejonas
September 12, 2025
4.5 min read

Hi. Jonas here. I grew up in a family of makers in the Czech countryside β€” painters, tinkerers, builders, and architects. I loved both art and computers, and I always wanted to share my creations online.


But posting was exhausting. For my digital illustrations, games, or even startup updates, I had to juggle ten apps, reformat content, and burn hours just to stay visible. Eventually, I stopped posting at all. The very platforms that should have amplified my voice ended up silencing it.


And yet β€” being seen matters. For creators, founders, and businesses, visibility is survival. That paradox was the seed for Crossly.


βΈ»


Before Crossly, the routine looked like this: open five tabs, copy, paste, reformat, resize, pray nothing breaks, and repeat tomorrow. If you had three accounts, or ten, or twenty, the pain multiplied.


Other tools promised help β€” Buffer, Hootsuite, Later, "AI assistants." But they only added friction: too many dashboards, too much spam, too little control. Instead of saving time, they cost more.


I didn't want replacement. I wanted augmentation. AI should help reformat, adapt, and check details β€” not generate soulless filler. I wanted to keep my voice, not give it up.


βΈ»


That's why Crossly is built around a simple belief: stay sane, stay seen.


One tab instead of fifteen.

AI that enhances, not replaces.

Everything visible, like a code review.

Privacy and security by default.


Not about chasing virality β€” but about consistency and control.


βΈ»


So what is Crossly? At its core, it's a cross-platform posting engine. You write once, adapt everywhere, and keep control.


Today, it already lets you post to X, LinkedIn, Threads, Mastodon, BlueSky, Instagram, Pinterest, DeviantArt, and more. You can manage unlimited accounts, draft in a unified editor, and publish in one flow.


Soon, it will go further: AI-assisted editing, scheduling, analytics, even an agentic AI co-pilot. Always co-pilot β€” never autopilot.


βΈ»


The first sketch of Crossly wasn't even software. It was a doodle: me in the center, the platforms around, arrows pointing outward. One hub, many spokes. That doodle became the architecture.


And I built it alone β€” in Prague, often at 2 AM, wrestling with cron jobs or OAuth errors. People see the features. They don't see the nights I spent staring at logs. But that's the truth of building from pain: the product resonates deeper.


Crossly is for founders who need visibility but can't waste hours posting. For indie hackers juggling projects. For artists and creators who want reach without losing their voice. For small business owners who know social matters but feel overwhelmed.


βΈ»


I almost overbuilt onboarding with five screens, then realized I hate apps that make me click forever. I cut it to one. Maybe three later. Cron jobs fail. Tokens expire. These aren't bugs to hide β€” they're the reality of persistence.


Consistency beats virality.

Build for yourself first.

Distribution is step one.


βΈ»


Crossly is my startup #1. And maybe startup #1 isn't the final bet. Maybe it's the dojo β€” the training ground. But I know one thing: it's the foundation for everything I'll build next.


Because once your work is seen, everything else gets easier.


Stay sane. Stay seen. ✌️

Jonas πŸ€”βš’οΈ


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#Founder Story#Startup Journey#Product Development#Social Media Tools#Creator Tools#Personal Branding#Startup Philosophy#Product Vision#Indie Hacking#Maker Culture

Published on September 12, 2025

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