Blog

Read our latest articles about social media management, cross-posting, and automation tips. We're building the best tools for founders and creators to amplify their online presence.

Founder StoryStartup JourneyProduct Development

Why I Built Crossly πŸ€”βš’οΈ

The personal story behind Crossly: how the frustration of juggling multiple social media platforms led to building a tool that keeps creators sane while staying visible.

Jonas Volny @livingthejonas
September 12, 2025β€’4.5 min read
Founder BrandingPersonal BrandingStartup

The Founder's Guide to Personal Branding on Social Media

Build a powerful founder brand that amplifies your startup. Learn to craft an authentic presence that attracts customers, talent, and investors through strategic personal branding.

Crossly Team
September 1, 2025β€’6 min read
StartupSocial Media PlatformsPlatform Selection

The Best Social Media Platforms for Startups in 2025

A comprehensive guide to choosing the right social media platforms for your startup based on your audience, product, and capacity to maintain consistent presence.

Crossly Team
August 31, 2025β€’5 min read
Lean StartupSocial Media MarketingStartup Methodology

The Lean Startup Guide to Social Media Marketing

Learn how to apply lean startup methodology to social media marketing: treat posts as experiments, validate messaging quickly, and build what actually resonates with your audience.

Crossly Team
August 30, 2025β€’5 min read
StartupSocial Media MistakesStartup Marketing

9 Social Media Mistakes Startups Make (And How to Avoid Them)

Learn the most common social media pitfalls that trip up startups and get practical solutions to avoid them. Save months of wasted effort with these proven strategies.

Crossly Team
August 26, 2025β€’6 min read
StartupAuthentic MarketingStorytelling

How to Post About Your Startup Without Sounding Salesy

Master the art of authentic startup storytelling on social media. Learn to share your journey and attract customers without coming across as pushy or salesy.

Crossly Team
August 25, 2025β€’6 min read
StartupSocial Media SystemsPosting Consistency

Why Every Startup Needs a Social Posting System

Learn why consistent social media posting beats sporadic inspiration, and how to build a simple, sustainable posting system that works for busy startup founders.

Crossly Team
August 17, 2025β€’6 min read
StartupMulti-platform PostingBurnout Prevention

How to Be Everywhere Without Burning Out

A practical guide for startup founders on maintaining multi-platform social media presence through smart automation, batching, and strategic repurposing without sacrificing sanity.

Crossly Team
August 2, 2025β€’6 min read